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The MindShift Podcast with Darrell Evans
Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?
Are AI tools making things easier—or more confusing?
Welcome to The MindShift Podcast, hosted by Darrell Evans—34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital.
This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.
You’ll find answers to questions like:
- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?
- What are the best ways to start using AI in marketing without disrupting our business?
- Why is our cost per lead going up while conversion rates are going down?
- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?
- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?
- What’s the best way to align our sales and marketing teams for better results?
- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?
- Is SEO still worth it in the age of AI and paid media dominance?
- How can we differentiate our brand when our competitors are saying the same things?
- Can we grow our business without hiring more people or increasing overhead?
Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.
Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.
Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.
The MindShift Podcast with Darrell Evans
286: Is Your Local Business Ignoring Geofencing? Here’s Why You’re Losing Money Every Day
Have a question for Darrell? Text the show here.
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
In this episode:
Have you ever wondered if targeting potential clients with laser-like precision is possible when they are shopping with your competitors?
In today’s rapidly changing digital marketing landscape, businesses constantly seek more effective ways to connect with potential clients without wasting resources on broad, ineffective strategies.
This episode will explore innovative geofencing and retargeting tactics that refine how businesses engage with specified audiences, ensuring that marketing efforts are seen and impactful.
1. Gain insights into state-of-the-art geofencing techniques that allow you to target prospects based on location and detailed demographics like age, income, and business sectors.
2. Discover how integrating different digital marketing platforms can enhance visibility and increase conversion rates by keeping your brand top of mind for up to 30 days across multiple devices and networks.
3. Learn effective strategies for remarketing, including how search plus content retargeting can significantly uplift your site's return visitor rates and potential consumer engagement.
Tune into this episode of The MindShift Podcast with Darrell Evans, and unleash the potential of targeted digital marketing for your business.
Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!
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