The MindShift Podcast with Darrell Evans
The MindShift Podcast is for business owners, founders, and CEOs who want marketing that actually drives sales.
Hosted by Darrell Evans — 34-year entrepreneur, business growth strategist, and Founder/CEO of MindShift Digital.
This show breaks down how strategy, execution, and accountability work together to produce consistent leads and revenue in today’s AI-driven marketing landscape.
Drawing from work with companies generating $1M to $100M+ in annual revenue and over $300M in client revenue produced, Darrell shares practical insights on digital marketing strategy, AI integration, demand generation, SEO, paid media, conversion optimization, and scalable growth systems.
What This Show Is Really About
This podcast explores:
- How to build a digital marketing strategy that produces predictable growth
- How to generate consistent, high-quality leads
- How to lower cost per lead while improving conversion rates
- How to integrate AI tools like ChatGPT into your marketing systems
- How to align SEO, paid ads, email marketing, and content into one cohesive growth engine
- How to scale revenue without building a bloated internal marketing team
If you’re navigating rising ad costs, declining conversion rates, increased competition, or confusion around AI and marketing automation, this show gives you structured thinking — not hype.
The Questions We Answer
Each episode addresses real-world questions business leaders are asking, including:
- Why isn’t our digital marketing working like it used to?
- How do we measure real marketing ROI beyond vanity metrics?
- What’s the best way to start using AI in marketing without disrupting operations?
- Should we hire an agency, build an internal team, or work with a fractional CMO?
- Which marketing channels actually drive growth in 2025 and beyond?
- Why is our cost per lead increasing while revenue feels flat?
- How do we build predictable pipeline instead of relying on random campaigns?
Who It’s For
Whether you’re building toward your first $1M in revenue or leading a company past $10M, The MindShift Podcast helps you:
- Clarify your growth strategy
- Upgrade your marketing systems
- Make smarter strategic decisions
- Lead your business with confidence in an AI-disrupted economy
This is not surface-level marketing advice. It’s the thinking behind marketing that performs.
Subscribe/Follow for weekly episodes focused on business growth, digital marketing strategy, AI-powered systems, and scalable revenue models.
Produced by MindShift Digital.
The MindShift Podcast with Darrell Evans
315: 5 Critical Google Ads Mistakes To Avoid
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Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
In today's episode:
Discover the 5 critical Google Ads mistakes that are costing businesses money in 2024, revealed through real campaign audits of both small and large budget accounts.
These PPC campaign fixes work whether you're spending $1,500 or $30,000 monthly.
In this episode of the MindShift Podcast, Darrell Evans shares insights from recent Google Ads campaign audits, revealing common mistakes that both DIY advertisers and professional agencies are making.
Learn how to optimize your campaigns, improve your ROI, and stop wasting your advertising budget.
Here's the next best step: https://www.darrellevans.net/subscribe
No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
