The MindShift Podcast with Darrell Evans
Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting as well as it used to?
Are AI tools making things easier or more confusing?
The MindShift Podcast, hosted by Darrell Evans, a 34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital, delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter in today’s AI-disrupted landscape.
Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.
You’ll discover answers to questions like:
- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?
- What are the best ways to start using AI in marketing without disrupting our business?
- Why is our cost per lead going up while conversion rates are going down?
- Which marketing channels actually drive growth in 2025, and which ones are a waste of time?
- How do we measure real ROI from campaigns, not just vanity metrics?
- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?
Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems, even if you're a team of one.
Whether you're stuck, scaling, or simply need clarity on your next best move, this show will help you shift your thinking, upgrade your strategy, and take action with confidence.
Subscribe now and join thousands of business leaders ready to lead the future, not get left behind.
Join our free newsletter at https://www.darrellevans.net/playbook
The MindShift Podcast with Darrell Evans
322: Why Local Restaurants Fail Even With Amazing Food (Fix This Now)
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
In this episode:
Darrell Evans shares a powerful yet simple Facebook advertising strategy that can help independent restaurant owners get more customers without breaking the bank.
If you're tired of losing 30% of your revenue to delivery apps and want to become more visible in your local market, this episode is for you!
After a conversation with a local restaurant owner who made only $93 on Black Friday, Darrell breaks down his proven "Dollar a Day" Facebook ads strategy that has helped local businesses thrive for over 14 years.
KEY TAKEAWAYS:
🔹 How to reduce dependency on expensive delivery apps
🔹 Simple Facebook ad strategy costing just $1/day
🔹 Target customers within specific mile radius
🔹 Reach 1000 potential customers for just $5-7 (vs. $30-50 traditional advertising)
Here's the next best step: https://www.darrellevans.net/subscribe
No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
