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The MindShift Podcast with Darrell Evans
Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?
Are AI tools making things easier—or more confusing?
Welcome to The MindShift Podcast, hosted by Darrell Evans—34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital.
This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.
You’ll find answers to questions like:
- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?
- What are the best ways to start using AI in marketing without disrupting our business?
- Why is our cost per lead going up while conversion rates are going down?
- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?
- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?
- What’s the best way to align our sales and marketing teams for better results?
- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?
- Is SEO still worth it in the age of AI and paid media dominance?
- How can we differentiate our brand when our competitors are saying the same things?
- Can we grow our business without hiring more people or increasing overhead?
Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.
Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.
Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.
The MindShift Podcast with Darrell Evans
332: The One AI Hack That Solves Every Marketer’s Biggest Problem
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Are you a marketing team of one, wearing all the hats and struggling to create content for multiple platforms?
In this episode, Darrell reveals how the power of AI can transform just one piece of video content into an entire marketing campaign.
Learn the exact step-by-step process we use in our agency to help overwhelmed marketers get leverage without sacrificing their authentic voice.
KEY TAKEAWAYS:
- One 11-minute video can provide all the raw material needed for a complete marketing campaign
- Claude AI is particularly effective at analyzing your voice and maintaining your authentic tone
- Upload your buyer persona details and brand voice guides before starting any content creation
- Most visitors only see the top third of your pages, so prioritize headlines and opening lines
- Work through campaign elements one by one instead of asking AI to do everything at once
- Even if you don't want to be on camera, you can create valuable video content by answering common customer questions
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