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The MindShift Podcast with Darrell Evans
Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?
Are AI tools making things easier—or more confusing?
Welcome to The MindShift Podcast, hosted by Darrell Evans—34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital.
This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.
You’ll find answers to questions like:
- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?
- What are the best ways to start using AI in marketing without disrupting our business?
- Why is our cost per lead going up while conversion rates are going down?
- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?
- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?
- What’s the best way to align our sales and marketing teams for better results?
- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?
- Is SEO still worth it in the age of AI and paid media dominance?
- How can we differentiate our brand when our competitors are saying the same things?
- Can we grow our business without hiring more people or increasing overhead?
Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.
Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.
Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.
The MindShift Podcast with Darrell Evans
337: What’s the Best Way to Position My Marketing for Buyers at Different Stages?
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Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake.
In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately.
After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days.
KEY TAKEAWAYS:
- Today's buyers journey through the sales funnel without needing you - position your marketing accordingly
- Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms
- The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision
- Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight)
- Create content addressing every question and objection your sales team hears to generate more qualified leads
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