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The MindShift Podcast with Darrell Evans
Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?
Are AI tools making things easier—or more confusing?
Welcome to The MindShift Podcast, hosted by Darrell Evans—growth strategist, AI marketing educator, and CEO of MindShift Digital.
This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.
You’ll find answers to questions like:
- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?
- What are the best ways to start using AI in marketing without disrupting our business?
- Why is our cost per lead going up while conversion rates are going down?
- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?
- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?
- What’s the best way to align our sales and marketing teams for better results?
- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?
- Is SEO still worth it in the age of AI and paid media dominance?
- How can we differentiate our brand when our competitors are saying the same things?
- Can we grow our business without hiring more people or increasing overhead?
Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.
Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.
Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.
The MindShift Podcast with Darrell Evans
339: How Retargeting and Reactivation Unlock Your Marketing ROI
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
Want help to market, grow, and scale your business? Schedule a free strategy session.
Are you struggling with marketing ROI?
Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet.
In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot.
Stop leaving money on the table.
KEY TAKEAWAYS:
1. Only 2-4% of people who engage with your brand are ready to buy TODAY
2. Most businesses give up on leads after 30-90 days
3. 55% of prospects will solve their problem within 3-18 months
4. Database reactivation campaigns can unlock thousands of "dead leads"
5. Top of mind remarketing requires only 5% of your total ad spend
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Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!
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