The MindShift Podcast with Darrell Evans

352: B2B Lead Generation Crisis: When Word of Mouth Marketing Stops Working

Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands

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More and more B2B tech companies are hitting the same wall: revenue that used to flow through referrals and word-of-mouth is drying up. I recently spoke with a company pulling 4,000 website visitors a month but only 5 leads in 6 months. Sound familiar?

After 15 years running an agency that’s generated over $300M for clients, I’ve seen firsthand why the old lead gen playbook isn’t just outdated—it’s working against you.

In this episode, I break down:

  • Why even giants like HubSpot lost 70% of their traffic
  • The real reason B2B pipelines are collapsing
  • A smarter framework to rebuild leads without burning cash on ads that don’t work

If your pipeline feels stuck and your sales team is starving for leads, this episode will show you exactly how to turn things around.

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