The MindShift Podcast with Darrell Evans
Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting as well as it used to?
Are AI tools making things easier or more confusing?
The MindShift Podcast, hosted by Darrell Evans, a 34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital, delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter in today’s AI-disrupted landscape.
Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.
You’ll discover answers to questions like:
- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?
- What are the best ways to start using AI in marketing without disrupting our business?
- Why is our cost per lead going up while conversion rates are going down?
- Which marketing channels actually drive growth in 2025, and which ones are a waste of time?
- How do we measure real ROI from campaigns, not just vanity metrics?
- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?
Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems, even if you're a team of one.
Whether you're stuck, scaling, or simply need clarity on your next best move, this show will help you shift your thinking, upgrade your strategy, and take action with confidence.
Subscribe now and join thousands of business leaders ready to lead the future, not get left behind.
Join our free newsletter at https://www.darrellevans.net/playbook
The MindShift Podcast with Darrell Evans
367: Founders Who Hate To Create Content Should Do This Instead.
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
Most founders at your level don't want to be content creators. You didn't build a multi-million dollar business to perform for algorithms.
But here's the pattern I see consistently: your expertise, the frameworks, distinctions, and beliefs that made you successful, lives primarily in your head. And as long as it stays there, your business has a scaling problem.
In this episode, you'll discover:
- Why your team defers to you on strategic decisions (it's not a delegation problem)
- The difference between performance and extraction (and why one creates burnout while the other creates scale)
- The three layers of expertise your team needs to operate at your level
- How to capture your strategic thinking without becoming a content creator
- Why traditional "build your personal brand" advice misses the mark for established founders
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
